SEO Web design Portfolio
William Burns | Website Designer & SEO Strategist
Local House Cleaner in Bridgewater, MA
Michelle’s Above and Beyond Cleaning’s website showcases my expert design and targeted local SEO strategy. Built to attract customers from surrounding towns to Bridgewater, MA, this site now consistently ranks high on Google!
Michelle’s Above and Beyond Cleaning’s website is expertly optimized to attract local homeowners searching for reliable, professional house cleaning services. Featuring user-friendly design, targeted local SEO, and engaging content, it effectively generates consistent leads from nearby Massachusetts towns and communities.
For Michelle’s Above and Beyond Cleaning, I implemented a targeted local SEO strategy, focusing on town-specific keywords, optimized Google Business listings, engaging website content, and responsive design, successfully driving consistent local traffic and boosting visibility across neighboring communities.
Michelle’s Above and Beyond Cleaning now consistently ranks at the top of Google search results for high-intent queries like “home cleaners near me,” driving steady, targeted local traffic and significantly increasing visibility among homeowners in surrounding Massachusetts towns.
Local Roofer in East Bridgewater, MA
Cycle Carpentry is a trusted roofer in East Bridgewater, MA, known for expert roof replacement, repair, siding, gutters, and reliable service. With over 40 years of experience, they deliver high-quality craftsmanship, fair pricing, and lasting results for homeowners!
The goal of this project was to help Cycle Carpentry secure more roofing, siding, and gutter installation jobs across the South Shore of Massachusetts. To achieve this, we developed a fully optimized, content-rich website strategy. Each service area now has a dedicated town page featuring unique, handcrafted SEO copy tailored to local search intent.
We also implemented a detailed interactive project portfolio, allowing potential customers to explore real jobs completed in their neighborhoods. Internal backlinks are strategically placed to improve site structure and crawlability, while enhancing user navigation. Every page is designed with SEO best practices in mind—fast-loading, mobile-responsive, and loaded with trust-building content.
This combination of hyperlocal content, keyword diversity, and clear user pathways ensures that Cycle Carpentry ranks competitively in search results and earns the trust of homeowners across Massachusetts.
The strategy for Cycle Carpentry focused on capturing high-intent search traffic for roofing, siding, and gutter servicesacross Massachusetts, particularly in competitive South Shore markets. To achieve this, we built out a comprehensive network of town-specific landing pages, each featuring bespoke, non-duplicated SEO copy optimized for both broad and long-tail keywords like “roof repair in Milton, MA” or “fiber cement siding installer near Quincy.” Every page includes localized content, service-specific terminology, and trust-building elements like warranties, reviews, and licensing—all structured to meet Google’s EEAT (Expertise, Experience, Authority, Trust) standards.
Beyond content, we implemented essential technical SEO enhancements—including clean site architecture, optimized URLs, strategic internal linking, fast page load times, image compression, and mobile-first design. An interactive portfolio map was added to showcase job history and reinforce topical relevance across service areas. Internal backlinks were used to strengthen crawl depth and connect related pages, while meta titles, schema markup, and proper heading structures ensure each page is Google-friendly and conversion-ready. The result is a scalable, high-performance website designed not just to rank—but to win jobs.
Within the first week of launch, Cycle Carpentry’s website doubled its daily Google traffic—a clear sign the SEO strategy is working. With continued optimization and content expansion, we’re aiming for even greater visibility, rankings, and inbound roofing leads across Massachusetts.
Local Plumber in Bridgewater, MA
The DMB Plumbing & Heating website highlights my professional web design and specialized SEO strategy targeting emergency plumbing and commercial heating services. Optimized for urgent, high-intent searches in Southeastern Massachusetts & Cape Cod, the site ranks prominently on Google!
The objective of the DMB Plumbing & Heating website was to attract high-value emergency and commercial plumbing clients through targeted, local SEO strategies and intuitive design, enhancing online visibility and generating consistent leads throughout their Massachusetts service area.
For DMB Plumbing & Heating, I employed a targeted SEO strategy focused on emergency and commercial plumbing keywords, optimized service pages, mobile-responsive design, and strategic local citations to boost visibility, attract qualified leads, and dominate local search results.
The DMB Plumbing & Heating website now consistently ranks high on Google for emergency and commercial plumbing searches, significantly increasing visibility, attracting targeted local customers, and generating reliable, high-quality leads across their Massachusetts service area.
Local Junk Removal Business in Bridgewater, MA
A bold, mobile-friendly site built for SJ Hauling & Junk Removal, focused on fast loading, clear calls-to-action, local SEO, and converting visitors into real customers across Massachusetts.
The objective was to generate junk removal and cleanout leads across Massachusetts, targeting Google searches for home cleanouts, garage and attic cleanups, metal pickup, and junk car removal services.
The strategy focused on building a fast, SEO-optimized website with clear service pages targeting long-tail keywords like “garage cleanouts” and “junk car removal in Massachusetts.” Clean design, mobile responsiveness, and strong CTAs helped boost visibility and drive local search traffic.
The results were immediate; SJ Hauling generated over $30,000 in their first month, thanks to a high-converting website and targeted Facebook marketing. The strategy proved effective in capturing local leads and scaling fast.