SEO Tip: Location Landing Pages
TL;DR
Location Landing Pages help service-based businesses rank in nearby towns without running ads. By creating 20 optimized pages with unique copy, local keywords, and geotagged images, you can target each service area on Google effectively. As an SEO web designer, I help businesses build these pages to boost visibility, leads, and long-term growth.
How Location Landing Pages Boost Local Business Visibility
For any service-based business, ranking in nearby towns is one of the most effective ways to scale quickly without paid ads. Let’s say you’re an electrician in Bridgewater – chances are, most of your work doesn’t happen just in Bridgewater. You probably service Easton, Brockton, Raynham, Taunton, and other nearby towns. The problem? Your website only ranks where Google sees you as being based, unless you strategically optimize for other towns too. That’s where Location Landing Pages come in.
A Location Landing Page is a dedicated page on your website targeting a specific service area, like “Junk Removal in Taunton, MA.” It’s designed to help Google understand you offer that service in that town, even if you’re headquartered elsewhere. These pages act as digital storefronts for every city you serve, letting potential customers find you when they search “near me” or “in [town name].”
For example, take SJ Hauling & Junk Removal’s location page: Junk Removal in Taunton, MA. The page uses targeted keywords, optimized title tags, meta descriptions, and headers that directly speak to Taunton residents. It also includes local landmarks, neighborhoods, and geotagged photos; all of which signal to Google that the business is active in that area. When done right, Location Landing Pages become long-term traffic magnets, driving leads organically month after month.
Why Location Landing Pages Are Essential for SEO
If you’re trying to grow your local presence, Location Landing Pages are one of the smartest SEO strategies you can implement. Google values locality; meaning the closer your content and signals are to a searcher’s location, the more likely you’ll show up. When someone types “junk removal near me” or “plumber in Easton,” Google wants to serve up local results. If you have a location page optimized for that area, your chances of ranking skyrocket.
Each Location Landing Page should focus on one town, one service, and one keyword target. For instance, instead of one general service page saying “We serve all of Massachusetts,” you’d have individual pages like “Roofing in Bridgewater,” “Roofing in Easton,” and “Roofing in Taunton.” Each page includes unique copy, local photos, and relevant keywords that make it clear to both Google and local customers that you serve that community.
The secret is customization. Don’t copy and paste the same layout and simply change the town name; Google will flag this as duplicate content! Each page needs its own voice, unique visuals, and slightly varied structure. You can mention specific neighborhoods, nearby landmarks, or well-known areas like Whittenton or East Taunton to show local expertise. Over time, these pages start ranking individually and collectively strengthen your website’s authority. To avoid overwhelming Google with too many pages, start with 20 strong location pages that match your Google Business Profile (GBP) service areas. This ensures consistency across platforms. As your site gains domain authority, you can safely add more towns.
As a professional SEO web designer, I specialize in building websites that not only look great but rank high on Google! My process starts with deep keyword research to identify which nearby towns and service terms will drive the most qualified leads. From there, I create fully optimized Location Landing Pages — each with custom content, titles, meta descriptions, and strategic internal links that build site authority.
I also handle the technical side: ensuring fast load times, mobile responsiveness, analyzing data from Google Search Console (GSC), and clean URL structures like “/junk-removal-in-taunton-ma.” Every page includes geotagged images, structured data, and keyword-optimized copy that reads naturally while targeting the right search terms. My clients have seen dramatic increases in impressions, clicks, and calls just from implementing location pages the right way, checkout my recent Case Study for data backed results.
If you’re a local business owner — whether you run a junk removal company, plumber, roofer, or landscaper — I can help you rank beyond your home base. Let’s turn your website into a network of local landing pages that work for you 24/7. Contact William Burns today to start building your local authority online. I’ll help you optimize your website, strengthen your SEO, and grow your presence across all the towns you serve!